What put BTS over the top is their ability to:
- chart b-sides with above-average longevity, simultaneously
- Having multiple albums with extremely high digital scores
- chart 3-6 singles at the same time, for YEARS at a time
- chart songs for 70 weeks+
Point #1: Having high download numbers for b-sides wasn’t unique by the time they debuted, but their turning point in this aspect was the LY: HER album, when Go Go and Mic Drop charted for 29 and 25 weeks, respectively. Ever since, multiple b-sides from TEAR, ANSWER, PERSONA, and 7 charted for more than 20 weeks, and a select few more than 30. That’s highly uncommon for groups now, and even in the past, the biggest b-side wouldn’t last this long unless it were promoted as a follow-up song.
1a: Pinballing of point #1, having several albums with high cumulative digital scores (downloads era and digital points era) is another thing that puts them over the top. This is one thing that is common among other top digital groups (EXO, BB, TWICE, 2NE1, etc.)
Point #2: This isn’t that uncommon among top soloists, but among idol groups? Yeah it is. Since FAKE LOVE’s release, BTS has not had less than 3 title tracks charting top 100 at the same time. Think I’m over-exaggerating? I’m not.
Credit to worldlove27 for the receipts!
Between May 18th 2018 and August 24th 2018, they had 3 title tracks charting at the same time. (SD, DNA, Fake Love)
Between August 24th 2018 and April 12th 2019, they had 4 title tracks charting at the same time. (SD, DNA, Fake Love, IDOL).
Between April 12th 2019 and April 19th 2019, they had 5 title tracks charting at the same time (SD, DNA, FL, IDOL, BWL)
Between April 19th 2019 and May 10th 2019, they had 4 title tracks charting at the same time (SD, FL, IDOL, BWL)
Between May 10th 2019 and Feb 21st 2020 they had 3 title tracks charting at the same time (SD, IDOL, BWL)
Between Feb 21st and Feb 28th 2020, they had 4 title tracks charting at the same time (SD, IDOL, BWL, ON)
Between Feb 28th 2020 and August 21st 2020, they had 3 title tracks charting (SD, BWL, ON)
Between August 21st 2020 and Nov 20th 2020, they had 4 title tracks charting (SD, BWL, ON, Dynamite)
Since November 20th, 2020, they've had 5 title tracks charting at the same time (SD, BWL, ON, Dynamite, LGO)
Even right now, they have 6 singles charting (SD, BWL, Dynamite, LGO, Butter, SLR).
Since May 18th, 2018, BTS has had 3+ title tracks charting at the same time, which is now more than 3 years consecutively.
Point #3: This point explains itself. I’ve counted 28 songs that have charted for 75 weeks+ on Gaon, and BTS has 4 of them. The only artist that has tied them is Paul Kim. IU will catch up to them soon with her 2020 song “Eight”. Among the top 10 longest charting songs on Gaon (2016-2020), BTS has 2 in the top 10. No group can touch them longevity-wise.
Can you think of any more ways BTS differentiated themselves from their peers digitally?