SM giving their artists all these comebacks might honestly be the best strategy they’ve come up with. SM stocks are doing really well too. They were always the last amongst the Big 3 but now they’ve overtaken JYP and are quickly catching up to YG.
Baekhyun and NCT becoming million sellers to Aespa and Joy doing amazing on the Korean charts, we still have EXO’s comeback next week which I’m 100% sure will pull some big numbers. And then hopefully RV and NCT 127 summer comeback and the rumored SNSD reunion in September. It seems SM is on a roll again success wise, let’s hope they don’t mess this momentum up!