Mamamoo is coming back with a Ballad :/

I feel like it's more targeted to MooMoos than to the general public. This comeback is about their 7-year journey together as a group.

Some people like ballads...

ballads do well in korea so if we're looking at it from a charting angle....

Isn’t Mamamoo more like a vocal group anyway? I don’t really follow them so I don’t know.

It's been a while since they came back with a slower ballad type song, last time was probably Wind Flower (?) or more like Paint Me I guess, Wind Flower isn't that much of a ballad. They don't have to go hard all the time...besides they are great at everything

Quote from bartkun

global wise it's not good strategy

but the thing is that Korean GP are huge suckers for slow tempo ballads ala all those OST songs

When it’s the season for ballads or a huge OST they eat it up.

Right now any of the top 10 songs in Korea are ballads.