Which western kpop venture will be the most successful? 30
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HYBE x UMG's Global BG (20) 67%
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JYP's American GG (8) 27%
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SM's NCT Hollywood (2) 7%
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CJ E&M's South American BG (0) 0%
In 2021, there has been a lot of news about the big kpop labels wanting to debut western groups. This news has been quite divisive among the kpop community but only time will tell whether these western ventures will be a success or not. If I had to rank these for ventures in terms of which one will be the most successful then the ranking would be something like this:
It's one thing for a group to be backed by a big label, it's a whole other story when a group will be backed by not one, but two of the biggest record labels in the world. I definitely think out of the four ventures I have listed that this one will be the most successful. Also, they didn't just say that this group will be restricted to a certain region but mentioned that it will be a global group so they will probably target many music markets.
JYP has a great track record for debuting amazing girl groups so I think they can pull this off. Also, girl groups tend to get better reception by the public in the west so this venture is definitely safer than debuting an American BG.
SM has already debuted SuperM and probably learned many things from that venture. They can use this experience and actually pull off another western group. However, only time will tell if it is a good idea for this group to be under the NCT label.
4. CJ E&M's South American BG
I don't know what to think about this one. There are many kpop fans in South America but I don't know how a localized group will be perceived there. This definitely feels like a very risky business venture.
Anyways, what do you guys think? Will you support these western groups? Personally, I will have to wait and see how they are executed before making any judgments.