[instiz] Looks like SM is planning to debut another rookie girl group in H2 2025

I don't doubt this one

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7. Give us more boy groups, what are they doing?

Girl, SM is a total sausage fest as is. You have more than enough. That said, I have no idea why they would be debuting another girl group so soon either. Like, chill.

I heard it’s their Japanese gg!

ignoring the management issues that are probably gonna pop up

lets get sometime rv-esque

Quote from crystalblues

I am just worried as this will now be their 5th active GG they will have now and last time they had so many groups active at one time, SNSD was the only one who got consistent promotions and releases.

They are good at balancing multiple BGs but for some reason they fail with GGs balancing out

Rumors are it’s a virtual girl band? Similar to PLAVE but girl band version/ maybe targeted toward Japanese audience?

I think they’ll defo push back their debut! H2H were originally meant to debut in 2023 (with a different lineup) but they decided to host a private showcase and went with the audience feedback/preference!

SM never sticks to their word so I’m expecting at least a late 2026/27 debut for this gg! They have different centers to manage the groups better this time round so in theory managing this many gg/active groups shouldn’t be a problem

I think they’ll go with older girls in this group too! I’ve read they kept some 05 trainees like Sherlisa from Thailand and have some 03-04 Japanese trainees

This was posted earlier before! I wonder what type of group they’ll be they also travelled with H2H members so I doubt it’s a regular Jpop group!

Apparently they were in H2H butterflies MV! Time to go rewatch and see if the camera focused on any background character for longer thwn 1 second

Quote from bartkun

I somehow feel like SM might want to battle HYBE here as both Pledis and Source Music are planning to debut new girl groups this year

does sm have labels like hype

Quote from Dinner

does sm have labels like hype

They don’t need labels. But yes they have sub-labels, but they aren’t gonna use a HYBE approach terms of management and separation. They just need to hire more staff and use a division system like JYP.

But it’s undeniable that HYBE broke kpop with their rapid group expansion. It showed SM you can be rewarded for flooding the market and the old ideas of “letting a group establish itself” is fake. There’s enough kpop fans (if you steal from nugu and medium/small company fanbase) to support multiple groups at the same time.

If the trend continues, it’s gonna be harder for smaller company groups to reach the top.

ok but so soon after h2h is a terrible idea... even if they are jpop or virtual or whatever

I feel this is way too soon but I wonder if this is to counter Hybe flooding the market. I just hope they don't take on too much because it seems weird to debut H2H and then a new GG a couple of months after.

I assume this means Red Velvet is most likely done

interesting

hmmmmm