Seems like Hybe has exhausted their payola budget

Is it a jinx? Or is it a curse?

underperforming or are the other (non-hybe) groups just doing better?

it's what they deserve

Blew it all on LSF and NJs early years, dam shame.

lmao

combination of HYBE staying low for payola + HYEB in general losing goodwills causing collateral damage to all their groups

Hybe is $293 million in debt, but if you ask anyone on reddit they’ll tell ya “that’s just how business works” 🥴

K-pop giant HYBE scrambles to pay back $293m in debt - Music Business Worldwide

Holders of a series of HYBE’s convertible bonds have requested early repayment, pushing the K-pop giant into a fast refinance.

www.musicbusinessworldwide.com

Hybe still has money to spend.

NewJeans also had a 20% increase of their streams yesterday and re-enters top 200 Spotify most daily streamed artist (only gg in it). Don't know if all K-pop acts had such an increase

IMG_20250108_202821.jpg

New year, new payola budget.

Quote from BEG4DAWIN

Hybe still has money to spend.

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Hi,

That Q1 budget and spend allocation kicking in.

-knysom

is that so ? as far as i know half of the most streamed songs on spotify last year were from Hybe.

Christmas + new year celeb ended. All holiday streams go back to regular songs including kpop?