newjeans comeback strategy is going to destroy their momentum

Quote from xPaulettex

Quote from K-PL

That coke zero CF peaked at #4 in Melon Top 100.

They are following BP with a less is more strategy. Maybe it will work, maybe not.

The problem is a clone has suddenly appeared with as good if not better visuals and they seem more fun and have more personality, and Belift is not going to gatekeep them. So they are going to eat into the same market that they share. Notice that MJH suddenly announced NJ release schedule 8 weeks in advance, 2 hours after Illit got into Spotify Global 200.

Is this true? I've seen so many shady untrue posts from you about Ive/Wonyoung that i'm having trust issues here.

But i can easily see MHJ (and Source) feeling threatened or at the very least, feeling competitive. It's survival of the fittest here unfortunately. Every company has limited resources, even rich ones like Hybe, most corporations will want to eke out every ounce of profit from every precious dollar invested. If your group starts falling behind on the ROI charts...you will probably start seeing some bigtime reductions in your budget for future comebacks. Or even worse, you could eventually get Gfriended

^ yes, in terms of timing.

I shade all, even groups that I like. But there is always some or a lot of truth to any shade otherwise its ineffective.

Source and Ador are profitable so don't depend on Hybe resources, but Illit and NJ have an overlap in their target markets, so MJH is going to protect her market share.