Well, kind of everything
You can see it right on the spot when you view any picture of them
don't you feel like there is something missing? because I do
they kind of... just don't look good together.
What they are missing is definetely charisma and chemistry. Some members kind of don't fit the concept. Like with Babymonster, it just kinda feels forced sometimes.
It's the same with their brand film
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this just feels unnatural
And we are talking about Wonhee, who is kind of the essential member.
My point is, nobody really stands out. A lot of people already said this with NewJeans, and even though I partly agree (the only face I could remember when they debuted was Minji) they still had something. Idk what but both them and Le Sserafim have something that ILLIT doesn't have.
Talking about Attention, Hyein and Minji were the most recognisable. Hyein had this kind of confidence and charisma. Minji had classic beauty. Hanni was the cute girl with the pigtails. Dani and Haerin... well, in Attention they didn't shine much, but their Hype Boy MV showcased them.
And we're talking about visuals only right now. Their music misses something as well. Their voices are nice and all, but it's just so unoriginal/nothing new. Everyone was talking about Attention and how fresh it sounded. Fearless... Well, it wasn't talked about in that way, but everyone could easily remember "What you lookin at?". And Blue Flame was loved.
But... ILLIT just doesn't have something important. Please actually help me to find what it is. I've never really felt like this about a K-Pop group yet.