BELIFT LAB confirms I'LL-IT was invited and will be attending Paris Fashion Week on the 28th.

FASHIONWEEK???????

I guess BSH is really trying to emulate MHJ's method with Newjeans for Illit but more intense. But not like we didn't see other groups like Aespa and Riize having predebut brand deals with huge brands, so this is definitely one of the privilege that come with big 4. They can shove their new groups everywhere because they have huge clout that everyone wants.

this is interesting

invited to fashion week but zero pre debut hype lmao

Quote from bartkun

maybe this is how they want to hype them at least in Korea

knetz will see journalist photos, someone will praise one or two members visuals

some other will start k-forum threads and this is how they will built that debut anticipation

If they're smart, they need to push Yunah. Girlie screams high fashion and IT girl vibe

Father Bang PD gonna make sure his version of NewJeans do just as well

they haven't even debuted yet

Honestly those fashion brands are starting to look desperate but good for the girls. This might help to promote them because I, for example, have no idea who they are.

well you know the answer

Quote from LCJK

Honestly those fashion brands are starting to look desperate but good for the girls. This might help to promote them because I, for example, have no idea who they are.

I doubt these fashion brands are begging them to go. Hybe probably make a deal with them and media-play it as if the group are invited. They didn't even mention the brand (probably unpopular brand) and just said PFW lol

What a beautiful group I'm really anticipating their debut