Seems so
too many groups are doing pre-releases, or even dropping not one, not two, but three MV's for comeback
meanwhile fans got used to it, remember during corona times when group would have 2 MV's everyone was crazy about it
nowadays it became a standard
it basically means companies are need to spend more and more money into those
and at one point it won't make sense because we've already seen that album sales started to go down
meanwhile album production cost, and MV production cost will only go up...
and yeah there are fans, those spoiled ones
who at one point will say:
- duh, why will I pay for album with just 1 poca?
- Company XYZ you got one thing to do and you gave us just 1 MV?
yeah it will all backfire, and it will be on those greedy ones and stupid ones both on music label, and fanbase side