Did JYP fumble ITZY's tour in NA?

  • When JYP first announed ITZY will be doing an arena tour, I was shocked given they had very little growth in popularity, but I figured they had more data than I do to make that decision. Looking now at North American venues, most have VIP tickets still available that most artists sell out of at the beginning of a presale. Maybe JYP was trying to use the same tactic they did with TWICE, where they surpassed everyone's expectations by selling out stadiums. I do think the VIP tickets are overpriced for what you get, so I guess not so many casual fans are willing to splurge.

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    Some of these stops have been reduced well below normal capacity and still aren't selling

  • JYP is living in delusion with most of their groups. so we cannot expect them to truly know how popular their groups are and if they can sell out properly.

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