RIIZE is so GEN Z coded

They perfectly understood how trend is working now and how everything go through Tik tok now

They are so active there compare to some groups and their tik tok are often just them having fun and doing trends compare to other groups where 95% of their tik tok is use to promote their songs and try to make their challenge go viral

They also gain a lot of fans these days very quickly because people enjoy how much they interact with their fans and not just big account

They literally interact with any account tagging at the point it even become a joke for them

Which is something that kpop groups doesn't really do the time to do outside of weverse or bubble

Their comment are also clever and "trendy" because they literally comment like any young person would do

And their answer doesn't seem as "control" than what other groups do it feels pretty raw in their interaction with fans

Honestly SM and RIIZE are doing the things right in the way they are branding the group and how the members present themselves, they feel very kpopish, very young and old school vut in the same time very fresh and raw compare to other groups

They understood tiktok is the biggest platform to touch people and the one used the most by GEN Z which seems to be their target audience and represent a big percentage of kpop fans nowadays

Looking at this i'm honestly not so surprise that GAG is doing so well because Tiktok is the best platform to go viral for pretty much anything

And they are smart to do it like this and surprise that no other groups before them thought of doing this