Shut down is the first Blackpink MV that have less views than Spotify have streams?

Probably the first of many too since Asia is heavily using Spotify now

Then again SD MV was not very popular even within the fandom so we'll have to see what they bring to the table next time

Quote from HardcoreBLINK

Probably the first of many too since Asia is heavily using Spotify now

Then again SD MV was not very popular even within the fandom so we'll have to see what they bring to the table next time

Why do you think the MV is not that popular within the fandom?

Does any popular release in the last 1-2 years have more views on YouTube? I feel like a lot of acts have more streams on Spotify than YouTube if they aren’t using ads.

I think non-fans prefer Shut Down compared to other BP songs, and non-fans prefer to listen rather than “watch” a song (example me - I’m non-fans).

Quote from ISaidISaid

Does any popular release in the last 1-2 years have more views on YouTube? I feel like a lot of acts have more streams on Spotify than YouTube if they aren’t using ads.

Pink Venom has more views on YT compared to its Spotify streams where as Shut Down has similar Spotify numbers with PV but much lower YT views. I just think Blinks are visual creatures and SD is not as visually pleasing as BP other MVs.

Quote from kirishiki

Gidle Quuencard have almost 220m views while only 140m streams. I don't think 80m views are from adds

I think there are some posts calculate QC ads views. It is about 64m.

shut down MV is only meaningful if you're Blink, i.e. you can catch all the references of all past MVs

For the GP or casual fans, MVs like Pink Venom probably is more appealing. This again, prove that Blackpink's Mvs views are similarly contributed by a lot of causal viewers and not hardcarried by fans only

Quote from nevermindmejin

Pink Venom has more views on YT compared to its Spotify streams where as Shut Down has similar Spotify numbers with PV but much lower YT views. I just think Blinks are visual creatures and SD is not as visually pleasing as BP other MVs.

Add to that, PV had a Youtube collab (like what Super Shy was having). naturally, these Mvs will have more views cause they are everywhere during rollout

Quote from nevermindmejin

I think non-fans prefer Shut Down compared to other BP songs, and non-fans prefer to listen rather than “watch” a song (example me - I’m non-fans).

Ah, I thought you were a fan

what about lisa money. that song has 900 million streams in spotify but 800M in youtube

Quote from lanarene

Why do you think the MV is not that popular within the fandom?

Some have complained about how it's kinda boring with all the white background or maybe those are casuals

I love SD(both MV & song) alot more than PV

Quote from HardcoreBLINK

Some have complained about how it's kinda boring with all the white background or maybe those are casuals

I love SD(both MV & song) alot more than PV

Not last year

yup and it's not bad, but good