Not even just the track videos which is such a creative way of teasing the album instead of the usual album teasers KPOP groups tend to get
But performing Salty & Sweet on one show, then WTMW on another, and Thirsty on another?? It's such a great way of promoting the entire album and making fans/the GP give their attention to more than two songs on the album (title track & promoted bside usually). They're really making up for that 9 month gap between albums like....I'm actually still so shook SM is doing pretty much everything right with them this comeback
First with NewJeans promoting like 3 songs off their debut and now this, I hope to see more groups do this actually. Although it may be expensive for groups for smaller companies but 
