Aespa’s hiatus is a blessing in disguise

Quote from sveznalica

I don't count it as it wasn't promoted and it was mostly for UNICEF charity. Although they got few hits there.

yeah it wasn't really a comeback, plus Tempo was still over 11 months after Universe. That felt like such an impossibly long wait at the time too ugh.

Quote from redcurtain

yeah it wasn't really a comeback, plus Tempo was still over 11 months after Universe. That felt like such an impossibly long wait at the time too ugh.

And Universe wasn't promoted AT ALL. It was just there and it did so well

Quote from redcurtain

yeah it wasn't really a comeback, plus Tempo was still over 11 months after Universe. That felt like such an impossibly long wait at the time too ugh.

That gap was one of the WORST mistakes SM ever made with EXO’s career I’ll never forgive them 💀💀💀

1.5 years gap between promoted comebacks and almost a year between releases at the PEAK of your career does it make any sense 💀💀💀

Quote from ISaidISaid

That gap was one of the WORST mistakes SM ever made with EXO’s career I’ll never forgive them 💀💀💀

1.5 years gap between promoted comebacks and almost a year between releases at the PEAK of your career does it make any sense 💀💀💀

they just did it to try and push NCT basically. Even the year-end Gayos that year they kept putting NCT in EXO stages it was so annoying. If they had done EXO in like May and then repackage in July they probably could have had one more OT8 comeback the next year or at least one more winter album before Xiumin went in. That hiatus is when I started to really hate SM and that hate has only grown with every year.

In Blackpink case that wasn't a strategy but lazy producers and CEO ...

Concerning Aespa, SM is not imitating YG, they're not organising well the come back schedule.