Favorite commercial model ranking 2007-2022 - why it is hard for the K-O-R-E-A-N-S to wean a nonKPopper

Kobaco, a K-O-R-E-A-N govt agency tracking advertisement announced the favorite model the K-O-R-E-A-N-S chose. Before I list the winner, whom you probably guessed since I am bothering to write about that subject, let me list who won in the previous years.

2007- Lee Youngae, an actress

2008 - Kim Taehee, an actress now known as Rain(Jung JIhoon)'s wife

2009, 2010, 2013 - Kim Yuna, former figure skater

2011 - Lee Seunggi

2012 - Psy

2014, 2015 - Jun JIhyun, an actress

2016 - Song Joongki, an actor

2017, 2019 - Gong Yoo, an actor

2018 - Park Seojoon, an actor

2020 - IU, owner of Edam Entertainment

There was no survey in 2021.

For the 14 years covered

8 years - actors

3 years - sports figure

2 years - singers, only 1 (Psy) having to do with KPop. (By 2011 Lee Seunggi was primarily known with his dramas and variety shows.)

1 year - company owner.

Koreans choose IU as their favorite brand endorsement model in 2022

Based on a survey conducted by the Korea Broadcast Advertising Corporation (KOBACO), IU is the favorite brand endorsement model of South Ko…

www.allkpop.com

The Koreans chose Lee Jieun as the top brand endorsement model, although she is no longer a company owner. It is hard to describe who she is now, since she didn't released a song this year and the filming for her movie was done last year. we could call her a 'private investor' since she still has a minority share in the company she used to own outright.

Something far more interesting is the inability of the Koreans to wean a singer who is now hitting 30 (actually 1,344) soon and was in the showbiz for 16 years , instead of newer and fresher faces who are arguably more famous than the ex-owner of Edam overall.

It might be harder for the K-O-R-E-A-N-S to wean the former owner of Edam Entertainment than create a new global celebrity who is accept everywhere on earth, although the former owner of Edam will try to menace that new act whenever she can.

Quote from chat-2

PSY is also a company owner

PNation established on 2018

If Psy had been a company owner back then, he would have stayed in USA and become much bigger.

YG didn't want him to be bigger than YG himself

Quote from pwswan

Not in 2012.

That said, celebrities have to establish long-term trustworthiness to become favorite commercial models. "Newer and fresher faces" cannot, by definition, have established long-term trustworthiness.

Yes it is harder for a newer face to jump into the top echelon. Psy was there for 10+ years before the Gangnam fame, and Lee Seunggi for a few years as well. Gong Yoo was a well known actor long before Goblins, and Park Seojoon debuted in 2011 and topped in 2018, which was pretty 'quick'.

Quote from Kreatin

Who is "newer" and more famous than IU in korea?

Anyway, if anything, Kim Yuna is the most impressive one, she retired in 2014 and is still ranking so high.

Arguably Park Bogum, who was born a month later than the Senior Singer and debuted later, but for whatever reason he didn't top this list.

Suzy and Seolhyun were around #2-#3 in 2014-16 but didn't reach #1 because of Jun Jihyun.