Why don’t Hybe market NewJeans/Lsrfm as “Bts’s siblings” as they do with Txt/Enhypen?

Txt you can say it’s understandable because they’re from Bighit but Enhypen is from another label. Both groups are covering Bts songs all the time, mention Bts as inspirations, Bts even show up to mentor them. But with NewJeans/Lsrfm, there’s only some indirect interactions. Why don’t they use Bts to promote the girl groups?

Only TXT is marketed as BTS’ siblings because they are both under BH. EN- hasn’t even met BTS on camera yet (I don’t think). I do wonder if BH will ever debut a GG, or will they leave it to Source only. It’s a strange setup.

Have you met their fans?

because a big reason why people like bgs is because they like to imagine they're somehow in a relationship with them. some armys interpreted astronaut as how jin sees them (the little girl on the bike being army).

with txt/enhyphen, they're the same gender, so fan girls won't be jealous of them.

with bts/new jeans, the uncle stans of nj would be jealous, and the delusion they have a relationship with them would crack. same with the fan girls who stan bts.

tdrl - jealousy

+ txt and enhyphen have similar levels of talent and charisma. and while nj is also very talented, it's very unlikely they'll ever come remotely close to bts' success.

txt and enhyphen can feed off each others' fans and popularity. with bts and nj, it would be one-way street where nj got more notice and recognition, bts wouldn't really serve to gain anything

Ggs are already doing good, why's they take a risk?

I guess they don't need that clout as much as the bgs

Because they have to keep a careful balance. If Army's think BTS actually breathe the same air as BlueJeans then they become a threat. Gross as that implication would be, considering their ages.

Maybe because they are not flopping so they don’t feel the need to use the cheap “bts junior” trick to save their ass

Maybe MHJ wants them to succeed without bts mention

IK they come from hybe, but it's another thing to use bts "sister" tag.

And probably doesn't want them to get hate. Look at IU. She did nothing but perform on her own concert and she still got hate bc of JK attending it.

They are doing well without it. BGs flop so they need it more than them

Quote from K-Poppy (857)

+ txt and enhyphen have similar levels of talent and charisma. and while nj is also very talented, it's very unlikely they'll ever come remotely close to bts' success.

txt and enhyphen can feed off each others' fans and popularity. with bts and nj, it would be one-way street where nj got more notice and recognition, bts wouldn't really serve to gain anything

Tell that do the crazy twitter fans who foam out of the mouths whenever the other group is mentioned.

Also Op. Have you seen LS Celestial comeback stage? The same couch as Txt? Yunjin posing the same way as Yeonjun did in his AOTM? Guitar on a sofa checkered shirt? Rofl. The similarities with Txt past comeback are not accident. It’s clearly aimed at their fans to check out the Bang PD’s new toy.

It never happened with NJ but I'm pretty sure I remember it did with Lesserafim. They kept pusing the "HYBE first girl group" and BTS was always mentioned along side them to the point Knetz kept complaining about HYBE relying on BTS for everything and were mad that they kept being mentioned as their dongsaeng group.

Quote from K-Poppy (857)

because a big reason why people like bgs is because they like to imagine they're somehow in a relationship with them. some armys interpreted astronaut as how jin sees them (the little girl on the bike being army).

with txt/enhyphen, they're the same gender, so fan girls won't be jealous of them.

with bts/new jeans, the uncle stans of nj would be jealous, and the delusion they have a relationship with them would crack. same with the fan girls who stan bts.

tdrl - jealousy

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NewJeans are kids, everybody with brain known that nobody in BTS will date them lmao, Jungkook is legit 11 years older than NewJeans maknae, the oldest member in NJ is barely 18

Because BTS are soon to bes unfortunately so no use

Because they don’t need to anymore. Hybe has become its own brand with company stans just like the other big companies. They can just say it’s a new Hybe group and have a built in fanbase, like SM or JYP, unlike their first few groups TXT and Enhypen.

Quote from BLACKPINK in your area (53)

Tell that do the crazy twitter fans who foam out of the mouths whenever the other group is mentioned.

Also Op. Have you seen LS Celestial comeback stage? The same couch as Txt? Yunjin posing the same way as Yeonjun did in his AOTM? Guitar on a sofa checkered shirt? Rofl. The similarities with Txt past comeback are not accident. It’s clearly aimed at their fans to check out the Bang PD’s new toy.

This sounds like Moa delusions. No such thing as txt "clout" for Le sserafim to take advantage of. Let's face it, the girls have already outcharted txt's whole career as a six month group.

as an Engene, i haven’t seen ENHYPEN being promoted as “BTS’s siblings” officially at all. TXT is the only one, and that’s because they are under the “original BigHit” along with BTS, while groups such as enhypen and NewJeans were debuted in HYBE sub labels (BeLift and Ador).

as for LeSserafim, i’m not too sure about them but i’m pretty sure they’re under either a sub label or acquired company.

Quote from Shimmy Shimmy Ko Ko Bop (664)

as an Engene, i haven’t seen ENHYPEN being promoted as “BTS’s siblings” officially at all. TXT is the only one, and that’s because they are under the “original BigHit” along with BTS, while groups such as enhypen and NewJeans were debuted in HYBE sub labels (BeLift and Ador).

as for LeSserafim, i’m not too sure about them but i’m pretty sure they’re under either a sub label or acquired company.

Le Sserafim is officially a HYBE x Source Collaboration Group, as stated on their website

SOURCE MUSIC | LE SSERAFIM

르세라핌 공식 홈페이지 - The Official Web site for LE SSERAFIM

www.sourcemusic.com

Also Bang PD is a Producer for both LSFM Title tracks Fearless and Antifragile. And several Big Hit personnel like Nu Kim (former visual director for BTS and TXT) are involved with their production.

So LSFM is basically the closest thing you'll ever get to a HYBE/Big Hit GG since it doesn't seem like Big Hit will ever have female trainees or a GG directly under that label. LSFM is operated similar to how GLAM was (which was a Big Hit x Source Collab GG) except now HYBE/Big Hit officially owns Source.

Quote from BLACKPINK in your area (53)

Tell that do the crazy twitter fans who foam out of the mouths whenever the other group is mentioned.

Also Op. Have you seen LS Celestial comeback stage? The same couch as Txt? Yunjin posing the same way as Yeonjun did in his AOTM? Guitar on a sofa checkered shirt? Rofl. The similarities with Txt past comeback are not accident. It’s clearly aimed at their fans to check out the Bang PD’s new toy.

Txt copied bts' whole concept and no one dragged them cus they' had same director and yall saying lesserafim wants txt clout because they used a similar couch? If it was about clout they'd have released special eps of girls meeting bts, attending their concerts and members atleast mentioning (everything that txt experienced during debut).