Karina does not get individual promotion as no brand wants her

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  • SM like most companies don't allow their idols to get solo gigs.

    That's why Aespa as a group bag way more luxurious and expensive brand deals than IVE or wonyoung.

    SM never promotes their rookies they wait a couple years to allow it. Standard rule.

  • i cant imagine people who care about what brand wants what idol

  • Sm is the company that promotes solo activity the most

    Yes but at early 3/4years they mostly promoting their group as whole first before give thema a solo jobs.

  • Yes but at early 3/4years they mostly promoting their group as whole first before give thema a solo jobs.

    Yup^ like Irene started getting big a few years after rv's debut cause that's when SM allowed her to start promoting solo. Same with Yoona and etc.

    Karina is already big without promo but it's obvious SM will allow Karina to accept solo projects soon.

    She was promoted more predebut compared to other members.

  • I actually think the opposite. Brands want to use Karina but SM is bargaining as ot4 or nothing. You can see in most of their CFs, Karina is in the middle, always the focus and lots of screen time (e.g. eider ads, photos). You should see their video ads and CF photos.

  • I actually think the opposite. Brands want to use Karina but SM is bargaining as ot4 or nothing. You can see in most of their CFs, Karina is in the middle, always the focus and lots of screen time (e.g. eider ads, photos). You should see their video ads and CF photos.

    Nope. Aespa is more known than Karina. Example of idols that are more relevant than their group: Suzy, Hani, Seolhyun. They get cfs more than their group. Wonyoung is an anomaly, she's popular individually and her group is popular too (the same as Jennie and her group)


    Aespa is popular but the members are not popular enough in public like wonyoung atm

  • I’ve always been thinking this too tbh. There is literally no proof SM is denying Aespa brand deals and yet thats the narrative Mys have come up with. SM is not JYP. SM has never shied away from group or individual brand deals. If they aren’t booking any big brand deals chances are they just aren’t getting any. Probably because of the whole Kwanzaa crap those brands don’t want to taint their image.

  • Blackpink made it trendy to get brands. All stans want their favourite to get luxury brands. Let's not lie to ourselves. Sm wouldn't have not bought aespa a Givenchy gig otherwise.

    I find it strange that most of these people want their idols to endorse things they themselves could never afford

  • I’ve always been thinking this too tbh. There is literally no proof SM is denying Aespa brand deals and yet thats the narrative Mys have come up with. SM is not JYP. SM has never shied away from group or individual brand deals. If they aren’t booking any big brand deals chances are they just aren’t getting any. Probably because of the whole Kwanzaa crap those brands don’t want to taint their image.

    My assumption is same. If karina was in demand sm would allow her to get gigs but she gets nothing.

  • I actually think the opposite. Brands want to use Karina but SM is bargaining as ot4 or nothing. You can see in most of their CFs, Karina is in the middle, always the focus and lots of screen time (e.g. eider ads, photos). You should see their video ads and CF photos.

    that's an assumption we don't know for sure it could be also that SM is trying to push karina

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