Lee Soo man must be mad now

I feel like they won't change aespa's concept

They are stubborn and want to make an impact with their specific sound

Like why would you debut superm with a song like jopper?? Or girl which was completely in Korean

They are either hard headed or straight up stupid to think american gp would like that. I doubt they would spend all that money to promote on american shows to only gain more kpop fans.

He has been always desperste to get organic demand for his acts. Yet, other acts get that demand organically: bp, bts and now, IVE

LSM isn't even in charge of SM anymore. And he's been trying to sell his shares off for ages. IDT he cares about other groups he barely cares about his own.

Quote from Woman Crush Concept (431)

lee sooman doesn't care about ive. He will give aespa publiv friendly song by the time love dive gaining good results but he still gave aespa experimental song. He might be bothered about New Jeans success because of the fact Min Heejin is sm ex.

Agree about the song, and yeah I didn't remember newjeans that's also case

Quote from YG Dungeon Guest (450)

lee sooman will never give up on the YYJ sound or the kwangya concept. it didn't work for NCT or SuperM, but he's not gonna change it. they'll keep throwing their money and connections at aespa and still get less results than ive would get with the same push.

But that's so stupid , at least give them catchy songs of they countinue that sound

Quote from K-Poppy (388)

Aespa is more popular in the U.S thanb IVE though. Streams aren't the only factor. Aespa has more impact on the general public because of swag

No one but a few kpoppies and sm stans know what an aespa is in the us. They are even tanking digitally in china, the place where majority of their sales come from.

Quote from OP

Agree about the song, and yeah I didn't remember newjeans that's also case

I predict SM will gave them public friendly song next because of New Jeans

lee soo man kept on investing in nct for years even though they weren't much successful until 2020. What makes you think he's worried about ive who's barely doing better on korean charts and spotify than aespa? What he wanted with aespa since day one was a girlgroup with a hardcore fandom, which rarely happens with k-pop girlgroups. And he has achieved that within a year! you guys seriously look like fools.

Quote from Kwangya resident (268)

lee soo man kept on investing in nct for years even though they weren't much successful until 2020. What makes you think he's worried about ive who's barely doing better on korean charts and spotify than aespa? What he wanted with aespa since day one was a girlgroup with a hardcore fandom, which rarely happens with k-pop girlgroups. And he has achieved that within a year! you guys seriously look like fools.

All that useless promo in US was for what then?

Quote from Boy Crush Concept (200)

IVE is on many playlists because their music is easy on the ears and have wider appeal, it's not rocket science. Do you really think Starship would put any effort paying for playlisting when they've been negotiating IWS sample for 6 months, and how they never spent money mediaplaying about their group's achievements? Why effort if you're not rven gonna brag about it?

Like I said SM should have spent all that money to buy a spot on TTH instead, at least it would help on charts. Maybe he learned the lesson.

no but seriously starship need to do some media play, it doesn't even need to be aggressively but media play is good when is used well, is insane how they never do media play about IVE, if aespa will reach top 25 spotify global, SM would come to my door and announce it lol jk but not really

Quote from K-Poppy (388)

Aespa is more popular in the U.S thanb IVE though. Streams aren't the only factor. Aespa has more impact on the general public because of swag

lmao are you speaking about US general public? they don't even know aespa exist or most kpop groups

Quote from Boy Crush Concept (200)

IVE is on many playlists because their music is easy on the ears and have wider appeal, it's not rocket science. Do you really think Starship would put any effort paying for playlisting when they've been negotiating IWS sample for 6 months, and how they never spent money mediaplaying about their group's achievements? Why effort if you're not rven gonna brag about it?

Like I said SM should have spent all that money to buy a spot on TTH instead, at least it would help on charts. Maybe he learned the lesson.

not saying this is true but starship is known for sajaegi in sistar's days and don't forget produce 48 they rigged the voting