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Moderator
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for the question, they have dedicated korean fanbase
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Visuals and I like most of their members but their songs lack identity except their debut songs.
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Salgaeji
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theyre popular in korea because of kingdom
they were popular in korea even before
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Ateez have never had a viral song though? Stray Kids and Treasure also did, but Ateez haven't, to my knowledge.
And tiktok is more of a measure for international popularity which The Boyz have never had. Their sales are from East Asia.
You're on the right track though, The Boyz aren't really popular for their music itself. It's their visuals. Many people compare them to Exo, and guess what, the person who scouted them also scouted Exo. Otherwise, TBZ's concepts and music are all very regular boy group stuff. They do the same vaguely SM-inspired, sleek/dark, and boyfriend fantasy concepts as 70% boy groups are, just in a more polished way than the nugu bgs. Oh, the boyfriend fantasy is important too. They play into that a lot.
Gained a pretty big fandom after Kingdom
*Road to Kingdom, they didn't gain much from Kingdom itself
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They are popular in Korea for their visuals.
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