I dunno. I'd rather care about what David33 , Yama-Chan , Tru-Multistan , CaraFIMIE , and ThePhantomThief think.
This Joshua Minsoo Kim guy only gets attention because he's from Pitchfork, and people are just eating it up because brand name is everything to a lot of K-pop fans.
It has that melancholic sound that's often found in YG groups' songs.
I prefer the YPS version without 10CM:
But here's the MV of the version featuring 10CM in case you want to see it:
This is why we need to avoid putting these articles or reviews on a pedestal just because they come from Pitchfork, Billboard, or whatever. Not every writer is credible even if they have the backing of these sources. They're simply people, sometimes with personal agendas.
We have users here who are more reliable for an unbiased, nuanced review.
This is the review of one person. It doesn't even represent all of the people at Pitchfork.
At the aespa concert, I saw a guy writing down notes in his notebook. I suspected he was a writer, so the next day, I looked for any articles about the show I went to. Turns out I was right; he is indeed a journalist.
How did I know it was him? I remember how he looked and went to his public Instagram profile. It was indeed him. Cool guy. I agreed with his article.
These people are essentially not so different from our very own Yama-Chan , David33 , and Tru-Multistan , so take that as you will.
People put reviews on a pedestal just because it comes from a Western source like Pitchfork or Billboard, but the writers are just normal, everyday people who do this as a job.
Heck, I feel like Yama-Chan , David33 , and Tru-Multistan have more credibility than the Pitchfork writer. You just don't take them as seriously because they don't have brand recognition to their names.
Ironically, our most referenced user was... thebadguy. 
He really had too many opps.
Someone's really angry. 
I didn't even know they had a new song
Please listen to it. It’s amazing.
The vocals on this thing… 
Also, it’s one of the most unique K-pop songs I’ve heard in a while.
I paid more attention to that bridge, the last chorus, and that outro. Just beautiful. Rarami You were right. Thank you for tagging me when the song came out.
I think her intention was to come off as relatable and honest, which is what these late night shows are known for showcasing.
I'll say that she should have emphasized that it's something that she's getting used to and excited about. Unless she did and this clip didn't include that context.
They're a great group. Their later songs showed that they're actually really great singers and rappers.
Let's think positively! Maybe he didn't mention her by name because he's too shy to speak about her.
ma plus grande tristesse est qu’Iroha se termine dans cet affreux gouffre de sournois appelé Bethief
epe-puddle :.
À ce stade je suis convaincue que tous les groupes féminins de hybe sont maudits, donc d'une certaine manière c'est un soulagement que njz ait réussi à échapper à ce bordel
“Now you speak French talking about we/oui” - Narin
ThePhantomThief bartkun DaisyTheGenuine meijwy crystalblues Rarami monalisalove
"It's so bad it's good"
"Narcissistic, my God, I love it"
"Oh, perfect sacrifice"
Those are just examples of the English lyrics.
Prechorus with Korean lyrics translated:
Ooh-ooh, ooh-ooh
What lies beneath the surface
Ooh-ooh, ooh-ooh
What you're hiding
Ooh-ooh, ooh-ooh
It's full of dark energy. Definitely not the bright and bubbly type of K-pop I would think of. There's an aura mystery and danger to it.
Display MoreI do not care for any of this stuff and I'm pissed that I had to make a comment but was on the uber back from work & saw this OLD thread but people gotta know. I get triggered when people talk out of pocket about things that they may not understand fully & it then it spreads to other young naive people lol.
YG is definitely not a small company, they have multiple subsidiaries such as YG Plus which is one of the two largest distributers in SK; they generate a significant amount of revenue (a large portion of SK's charting tracks will be produced by YG Plus) & they have been closely affiliated with Naver for awhile who also hold a 9% stake in the company. Whilst investing in groups at the highest level is definitely costly, the financial stature of all major companies including YG, significantly supersedes these 'costs' and they have more than enough financial resources to promote at the fullest extent, they will not be disadvantaged when it comes to their investment into a group (tldr; Major Company financial resources still significantly higher compared to the high costs of investing in a group) YG and other major companies have been around for a long time and in simpler words, they are not like 'smaller' companies that still need to grow before being able to invest heavily at the highest level. When the word 'budget' was mentioned, it seemed clear that there may be knowledge about corporate finance. First of all, you don't actually know what their budget is so that is already a direct assumption without any form of substance or evidence and market cap is one metric that must be evaluated amongst many other factors to determine 'financial prowess' so it is inaccurate to make that assumption; i.e YG & Hybe's financial cycles (high investment), Hybe's high debt ratios etc.
EDIT: Was even bothered to look into it but I searched their recent schedules and if you have a look at Babymonster's production for their concerts in their World Tour; the venues, pyrotechnics & for all their performances/content; going on Kelly Clarkson's show, Good Day NY, Grammy Museum etc; all of these factors are a result of YG's financial stature and influence as a 'large' company and is it not likely at all that if they were from a 'small' company, they would be able to get those opportunities.
Also, your comment about YG having legendary artists/groups but being a small company contradicts itself as part of that is being able to generate higher returns & it's not the case where they weren't commercial successes (most notably Blackpink). When it comes to major companies, it is not only about financial resources but also stature and recognition which YG has, people listen and pay attention when they debut or promote their artists so when you put together their financial leverage with their stature and influence, to imply that Babymonster is at a disadvantage because YG is a 'smaller' company that has a smaller budget and can't invest as much is absurd because ALL the major companies can invest in their groups to the fullest extent with ease. Even if they couldn't, they would have no issues getting investment.
I can't be bothered saying much more but I do keep updated with the industry every now and then; I hate referring to articles but here's a few about YG's current financial position; 1. https://www.yna.co.kr/view/AKR20250228024000008?input=1195m
2. https://biz.chosun.com/en/en-f…JLC7VP5JA6RC7FBJW6N6APYM/
Recently, YG’s stock has been rising & its market cap seems to be in the process of correction. As the other 3 major companies grew significantly since 2019/20 during the surge in kpop globally and due to YG’s legal issues with the scandals, they went stagnate and the other 3 especially Hybe, surged ahead. But recently, with Blackpink’s large scale tour and Babymonster growing their IP at a very fast rate, the past couple weeks have seen YG stock rise whilst the other 3 has seen their stock declining which is not noteworthy as they have all been doing fine but it shows the recent signs of their transition back into a cycle of high activity after a period of low activity and significant investment. I’m pissed off again because now you made me sound like I’m defending YG when I don’t care enough about this ‘industry discussion’, I causally listen but it really hits a nerve when I see certain comments and it seems that many people are gullible. I’m gonna log out and never comment again. I actually like you guys though, I find these threads fascinating, don’t be mean or mad yeah? Love yas x.
Thank you for the clarification and taking the time to do so. That's a lengthy post for someone who "doesn't care for any of this stuff," though.
Anyways... Take my initial comment in jest. 
Display MoreSOME group's songs
gold
easy
are not dark at all
we do not punish an entire classroom for the actions of a class clown
I think "Love Dive" is extremely dark. The song describes an intoxicating relationship, whether it's a romantic relationship or a person's relationship with themself, however the listener chooses to interpret it.
Companies ran short on BB cream?
They need to actually take these groups down the Dreamcatcher road rather than giving them dumb rap songs in an attempt to make them look tough. PIXY was good at this before their unfortunate demise.
Neither LE SSERAFIM nor aespa were given "dumb rap songs in an attempt to make them look tough," though. When aespa members rap, they stick to rapping about their lore instead of trying to be an underground hip-hop artist.
Same with LE SSERAFIM. Their "rapping" is more like sing-rapping, and they add their quirkiness to it. Listen to "Pierrot."
But I know what you mean. The Dreamcatcher route appeals to a niche market, and I think that sound should be explored more, at least for B-sides.
I'll feel great, I'll have more BM and BP music, and GTA 6
Yama-Chan wants to ruin your excitement, but I won’t let that happen! Not during the crystalblues positivity event! 
.
.
