nj
- at first seemed like a y2k concept group but at this moment in time I think their concept is just teenager shit. not rly eloquent but they sing abt how it feels to be a teen w the love stuff as well as the warning ur friend tht she's dating an asshole stuff lol. their sound seemed to be based in drum and bass since ditto, but I think one of them said their next album has a lot of r&b so idk abt their sound but they do have a quintessential nj sound even tho the genres from hype boy to super shy are different. great group, fun music, makes me wonder what they'll do when they start to visually look older.
lsfm
- arguably the edgiest group out rn. their concept is all abt being a strong woman basically lmao. they also have tht underlying sexy concept which their fans try so hard to deny but its pretty obvious when u look at their choreo and their debut pics. music wise idk. they kinda just rip off whatever's trending in the west. they also have horrible styling.
gidle
- genuinely don't know wtf they do lol. theyve changed concepts and sounds so many times even before soojin left. they're kinda like t ara in tht way but less cunt w worse music.
aespa
- the ai techno girlies. girls w the strongest branding, arguably, newjeans is a strong competitor. like nj, they have a sound which is quintessentially aespa. even with spicy, which had a huge visual aesthetic change to their normal stuff, still had tht aespa sound esp w tht baseline. love their music, their savage album is the album tht screams aespa the most but with changes in sm it seems like aespa are changing their sound just a little bit and their branding a lot. their bsides have gotten worse since savage although my world was a great album but the only aespa like side was salty and sweet. even lucid dream which is more low-key had that aespa sound to it. idk if they're changing their aesthetic to fit it in w the current easy listening, low-key costuming thing that's going on rn, but they shouldn't. drama did well and they'd lose lots of fans and they easily have the biggest fanbase rn.
ive
- high teen, haughty aesthetic. before baddie anyway. font rly have strong branding like aespa and nj tho. wonyoung herself does, but not the group. they make good music tho, they have rly strong bsides. holy moly would've done well as a title, in terms of fitting their aforementioned aesthetic. can't rly say much abt them bc like idle even tho their visual aesthetic doesn't change much, their musical aesthetic does. don't rly have a sound. holy moly doesn't fit ive bc of its sound but bc of the lyrics and ives past tt lyrics.
kk i tried my best. not rly the most eloquent tho.