Posts by filledome

BTS korean listeners can be divided into three groups:

Their core fanbase - 250k listeners

Easily reachable casuals - 250k listeners as well

Fluctuating - 200-500k listeners

Since the inception of Melon's 24Hits chart the highest anyone got was IU with celebrity (832k ULs). However, I'm sensing something different about BTS status in Korea compared to even IU's. Matter of fact, this year BTS and IU went to the same show (Yoo Jae-Suk's "Your Quiz on the Block") on back to back weeks and BTS rating was a full point better than hers, also the highest the show ever got, which means BTS seem to be finally converting their fluctuating listeners (who were at their highest during BWL first day and reappeared during Dynamite's surge) into their fold.

There is a sense of rising pride and patriotism in Korea on every move BTS makes. The start of that phenomenon was the massive surge Dynamite saw in the korean charts following its topping of the Billboard Hot 100, but it has continued. Life Goes On also got it but to a lesser extent cause the first time is always more impactful. When Hybe acquired Scooter Braun's Ithaca Holdings, Justin Bieber's "Peaches" had a surge of its own in the korean charts simply because it was reported he was now a labelmate to BTS, to them supporting Bieber was equal to supporting BTS. On Naver, the most ordinary stuff related to Jimin gets over 5k likes every time. And then it came the McDonald's announcement, which only enhanced that feeling of patriotism.

It was presumed that her releasing in January, given the digimon she is and the amount of points Celebrity will have accumulated that IU was a slam dunk to win SOTY in 2021 as long as she attends awards, but now I'm feeling like Butter can easily erase that advantage. Dynamite might look small compared to it.

It's no secret at this point Hybe is bigger than the big 3 combined. Just look at their stock prices. The combined stock price of the big 3 is 96k won, Hybe is 256k, meaning they are 2.5x ahead of three companies added together. Hybe stock price is currently over 8x higher than SM's. Could they buy any of them?

SM don't have much interesting assets, Hybe has much better things to do than overpaying actors and creating variety shows, their groups are easily replaceable by anything Hybe has currently under their control, BTS long surpassed Exo, Seventeen are bigger than NCT and they have TXT and Enhyphen on the rise. SM has nothing on the GG field anymore, RV are dying, Aespa struggling and there is more hype for Source's new GG.

The takeover of YG Plus could antecipate a takeover of YG, Yang brothers loyalists are leaving the company. Hybe, through Weverse, is already the second biggest YG Plus shareholder. Bighit isn't interested in actors, YG's biggest group is a popular GG but already old meaning they don't have much time left, their old groups are dead and Treasure doesn't have a leg up on any of Hybe's BGs.

JYP offers the most interesting set of assets, Twice are aging but still popular and sell a lot, Niziu are booming in Japan and Itzy still lead the generation, 3 of the 5 best selling GGs are under JYP, could see them buying it, then merging JYP and Source and letting that side take care of Hybe GGs while Bighit and Pledis take care of the BGs.

Their ULs peak is now only 5k below Aespa debut but StayC have more followers on Melon and seem to be more liked in Korea, while Aespa are loathed, between Karina's comments and their fans ganging up on that photographer claiming he took inappropriate pictures of Winter. Plus StayC are trending up, while Forever didn't even chart in the top 100 and Aespa are facing issues to even have a comeback.

Humiliating but it's now become the norm for former #1 company SM, we should have saw it back when Gfriend was outcharting Red Velvet. But back then SM still had influence to push their groups until koreans liked it, now it's gone.

Quote from ks8126

Doyeon is a close friend but she ain't in no scandal sweetie

Look at the comments.

Cube is testing the waters, if they flop then Lightsum will debut

RV Irene - she hasn't posted on social media for 6 months since the stylist scandal. The only few times she has been seen since were for the sparse RV group activities and for the premiere of her movie double patty.

AOA Seolhyun - she tried a comeback after Jimin's bullying scandal, took part on a drama and had a Vogue feature, but then they posted a video and people flooded the comments with mentions of the scandal and they had to delete. She hasn't been seen on social media since march.

BoA - she hasn't posted on social media since december following her drug smuggling scandal, she was finally spotted back in public with Holland and Uhm Jung Hwa a few days ago.

(G)I-DLE Soojin - placed on hiatus following her bullying scandal, the group just announced a release without her.

Apink Chorong - the group is celebrating their 10th anniversary, but even though she's the so-called leader she has remained silent. Pandas and PlayM are defending her but the gp doesn't believe in her anymore.

Weme Doyeon - caught in a bystander type scandal, she is a close friend to April Naeun, therefore it was dug out she mocked a PD for being bald. Hasn't lost any of her dramas and is trying to go back on social media, but the most liked comments are still about her friendship with Naeun and she dips for 10 days after each post.

April Naeun and AOA Jimin - this one are obviously never coming back but I wonder if they'll ever show their faces again