Why is Korea dropping brave girls THIS quick?

They literally had the biggest Kpop gg song last year

Yet their newest song isn’t even top 50.

How come they couldn’t retain the hype like omg? Seems like even idle retained their hype better bc their song is alr top 10!

Discuss

I told everyone they were a fad, most refused to listen. Sad but true

Seems like rollin suddenly rising was a fluke

StayC, aespa and IVE(in the future) should have no problem at least getting to top20 non-consecutively in the next few hears

The new momoland I hope they enjoyed the fame and sunshine while it lasted lol

i personally thought their song this time was not that good so maybe they thought the same

There always was a risk that the audience fell in love more with their success story than with the group itself. Which means it wouldn't last long after the novelty's gone.

I don't know whether the group is indeed in that situation but I wouldn't be surprised.

Well if you ever find the formula to that problem of popularity.. you can over take Elon Musk.

That is why acts like IU, BTS are the 1% of the 1%, because they not only got popular, but are consistently popular. Most others are only as popular as their last release.

But Brave Girls, it was kind of expected.

Rollin nicely picked up a viral moment... that itself was a miracle after what 3 years.. but the underdog story can be sold only once.

Still they had their moment in glory and will manage couple more years in the 2nd or 3rd tier. Not at all bad.

They haven't promoted at all, as most, if not all, of them have/had COVID; it's possible that people don't know they released anything.

Quote from OP

They literally had the biggest Kpop gg song last year

They didn't. Next level was bigger

Because they were a viral trend, they weren’t a popular group. Same way Psy gangnam style was super popular worldwide because of the song and psy himself has since faded into obscurity.

Rollin hype is over. Nobody actually started stanning brave girls when rollin went big, so now nobody cares for them.

bruhh they don't have a big fanbase to stream their song on first day of release. Just wait for few days ig?? stayc's run2u for example, it didn't do well in first week but look at now!

I'm going to point out the exactly zero visibility for this comeback.

Anyways please show your support! Brave girls are pretty good, especially due to their more retro sound!

they are old group and actual has very outdated style and image, nonexistent fandom, the other group at least have dedicated fans who can promote their faves everywhere and keep relevant. BG doesnt have that they solely need to rely on gp and gp has quick changing heart so

they went to hard when Brave girls become successfull

they directly send them to every variety show, every radio show to talk about their struggle

and once everybody heard the great successfull fate they had they no longer wanted to hear about them and move on

also their songs were more popular than the group

rollin become a hit thanks to a viral hit and We ride was successfull because it ride on Rollin wave

but when they came back with chit ma ba rum you could see that as a group brave girls weren't a strong girlgroup

+ they are know for their summer songs, and were targetting the summer queen title they should have follow Sistar comeback schedules and comeback only during summer so people really hype their comeback

also brave entertainement isn't really good to promote their comeback and promotions at least i hope they gather a solid fanbase to continue for 2-3 more years

They got revived by a viral YouTube video. They rode that hype for quite a while, but "huge group of people who enjoy a good viral moment" are not the most stable or loyal fanbase.

They are going to be the Rollin' group just as Momoland are the Bboom Bboom group. Both groups are on the long road to disbandment.

How is anyone surprised?

You could smell it from a mile away.

Brave Girls, Momoland, Crayon Pop