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Note: This is NOT an attack on BP themselves, but the company.
A bit hypocritical isn't it? When their most notable act are going to stuff like COP26 & that Dear Earth thing, only to turn around and use their image to promote a collaboration with a company that produces NFTs which are known to be dangerous to the environment. Not to mention all this NFT crap will likely be useless in the long-term so you're really hurting the environment for nothing.