I know this is an old topic but I'm talking about it anyways because I have freedom of speech
Netizens universally panned these hairstyles and say that HighUP Ent is trying to do noise marketing by giving the girls ugly styling and it is sabotaging their careers and that HighUp should just focus on making them pretty so they gain attention for their visuals
while I agree I prefer to see STAYC with pretty hairstyles, I also don't hate the "ugly" hair because it has that tacky 2nd gen kpop feel that I find a bit charming. Like yes it's ugly but that was the spirit of the 2nd gen, not to be ugly, but to be experimental and pushing the boundaries of style, especially in a conformist culture like SK where the majority of people have the same hairstyles and dyed hair was shunned/banned in schools, and 2nd gen was not so focused on AI-like perfection at all times like 3rd and 4th gen kpop is obsessed with.
