They could’ve/could be so BIG like they genuinely have great songs and members that could get a lot more popular. SM is thirsty for China money but doesn’t know how Cpop works…
SOLO STANS DRIVE CPOP. Nobody supports a group they support a member and buy their stuff as a group. In MANY cases a member’s solo work will outsell the group’s release.
They want China money? LET THE MEMBERS PROMOTE INDIVIDUALLY. On VARIETY SHOWS, DRAMAS… That’s how you grow a fanbase. SM refusing WinWin for Meteor Garden was the biggest mistake ever they’re so stupid. WinWin used to be popular in China but many stars came out while he got nothing and he lost his momentum thank God he got a new drama and will bounce back.
You release group music first then each member gets a solo. That’s how it works.
Cpop is not like Kpop at all. A simple google search would’ve made them realize how it works. It feels like they didn’t even try.