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Moderator
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I can say for BTS but I don’t know for BP since I don’t keep up with them
BTS has got authenticity, they take part in their own music, and their music have substance too. Also lots of people love a good underdog story, making it against all odds. It kinda inspire people to do better when you see someone else profiting off their hard work.
They are also sincere towards their fans. Their personalities really stand out too and they are amazing performers. All these qualities amassed them an army that pushed them to the top of the industry.
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Because I prayed for both these groups only
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the sneak

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Though it's kind of funny, the most popular group and the 2nd one both have literally the opposite ways to music and marketing.
BTS do not do any solo promotions
BTS constantly release music
BTS promote more as the relatable group and do not have that exclusive image
BTS have tons of content


the second one is not true for 2021 tho
they released much more merch than music -
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Blackpink were the first K-pop girl group to play at Coachella and to reach 1 billion YouTube views - now they’re the most-subscribed to music group on the platform. Including to their ‘girl crush’ concept (K-pop vernacular for a fiery look and sound that’s proved immensely popular with international audiences).
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The way I knew before opening this thread that it would be full of Armys talking about how Blackpink is on the same level as the rest of kpop LOL
Blackpink peak Spotify ML - 29M
Rest of KPOP - 11M (Twice)
Blackpink YT subscribers - 70M
Rest of KPOP - 29M (SMTown)
The Album weeks charting on BB200 - 52+
Rest of KPOP - 10 weeks (NCT)
Blackpink songs to enter top 50 on Spotify Global - 12 (no solos)
Rest of KPOP - Error 404 Not found
Of course their overall streams and sales wouldn't be that high they gave 23 fucking songs?
No one is saying that BP is on BTS' level but Armys pretending that BP are on the same level as other KPOP groups internationally are delusional.
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I don't follow BTS so I cannot comment on that. As for BP, IMO you have to go way back. Big Bang was massively popular back in the days and the notion of "Female" Big Bang gave up PLENTY of hype for fans. That's when 2ne1 came in, they were great and new and popular, but unfortunately they disbanded and fans are still thirsty waiting for new groups to be created under YG. And so when YG announced that they will come up with a new group, fans rejoiced and hyped that shit up like no tomorrow, calling it the second 2ne1. It also helped the group extremely that 3/4 of the members spoke fluent English. Tours, concerts, international fans connecting became much easier. When you got that YG connections, don't act surprised lol.
Communication is key. Majority of international fans understands English. Simple math. Once a group is hyped up and gain momentum to be popular, it is like the rich keep getting richer kinda thing. Groups with big ass fan base break records and sales, how is that possible?


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