Determining Which Songs on Melon Are the Most Fandom-Driven
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Melon had twice as much market share and usage in 2015/2016 than now, so the older songs actually have a bit of an advantage. It was much easier to get higher ULs and streams back when more people used Melon. The reasons subscriptions are higher now is due to not really needing a subscription back then. The free plan was more than enough for many users as far as streaming was concerned.
You can see this by looking at other streaming platforms (like Genie). Songs from 2015/16 have much much lower streams and ULs on Genie than songs released from 2017-2020 (due to Genei's increase in market share and usage). It's even more obvious if you look at Melon and Genie both for a song. An older song will have a vast majority of their streams from Melon, and a newer songs will usually still have more streams on Melon, but the amount of streams on Genie won't generally be that much less.
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