$11.99 and $12.00
-
-
-
I personally round it up, but there is quite a bit of research that shows people only read the first number.
- Bizer, George Y.; Schindler, Robert M. (2005). "Direct evidence of ending-digit drop-off in price information processing". Psychology and Marketing. 22(10): 771–783. CiteSeerX 10.1.1.585.1030. doi:10.1002/mar.20084.
https://www.jstor.org/stable/10.1086/597215?origin=JSTOR-pdf
-
I compare it to prices of similar items, so it wouldn't matter.
-
I get some of their customers might not be happy on how the figures are presented when salesmen told them after tax total ..^^
Only a very small number. It's usually something they want, like electronics, or involves an accessory they need in order to make the item work properly right out of the box without a second trip to get more stuff.
Participate now!
Don’t have an account yet? Register yourself now and be a part of our community!