Chances are if you're doing really good in Spotify, you're doing really good in Melon.
Melon is more important for Kpop groups, especially at the beginning. Spotify can be a neat little bonus.
Not necessarily. Your first point doesn't apply to 4th gen bgs, but nothing about Korean digitals is relevant to them.
International - Spotify.
National - Melon but I think Spotify will become more important there.
yeah melon impact on Korean charts is kind of decreasing don't get me wrong it's still important but spotify is the world's largest music streaming service
since kpop is breaking into the US and west markets, spotify has become an important metric when you are evaluating popularity and success
Quote"Melon used to be the powerhouse of Korean music apps.
Its market share exceeded 60% for a long time, but it rapidly decreased to about 40%.
Melon lost the trust of some users over the ‘hoarding music (사재기 or sajaegi) controversy that manipulated chart rankings‘.
But, others say it’s because consumer patterns have shifted from ‘chart-oriented’ to ‘preference-oriented’.
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