Depends on the group. Some groups can pull it off, and other cannot; for example, Twice cannot pull it off.
Hmmm, I want to disagree with you but after Feel Special, I feel like Twice has already worn out their mature concepts. I just don't "believe" them when they do mature concepts.
I don't care as long as the song is good.
Well then maybe it's me but a lot of these mature concept songs aren't 
Don’t we all.
Well, as long as it's my faves doing it. Everyone else is just a copycat 
Ah, here ya go, I knew it was fairly recent!
cherry-boy , you might want to take a look at citron-icy's thread that discussed the rarity of mature concepts right now 
In the thread I posted above, Red Velvet and 3ye were mentioned as groups that utilise mature concept as well.
Overall, it ain't many. Girl crush/teen crush and cute as concepts are still abundant.
What's even more lacking in K-pop is the sexy concept as Girl's Day, Sistar and AoA used.
This in contrast to American pop music where sexy (to the point of thrashy) concept has been and is being used in extreme abundance, taking the whole 'sex(y) sells' to the extreme end of the spectrum.
This is something that I personally don't really need to see in K-pop (or in American pop music) to that extreme, there are better things to copy and better, more interesting concepts to explore 
Display MoreAh, here ya go, I knew it was fairly recent!
cherry-boy , you might want to take a look at citron-icy's thread that discussed the rarity of mature concepts right now
I find the GGs currently nice and some good, but I find the concepts to be still quite childish or not very mature. The only real GGs with mature concepts are Mamamoo and Red Velvet, it would take a new one the 4th gen does not have its own yet and does not seem to arrive soon
Stan MMM & RV
In the thread I posted above, Red Velvet and 3ye were mentioned as groups that utilise mature concept as well.
Overall, it ain't many. Girl crush/teen crush and cute as concepts are still abundant.
What's even more lacking in K-pop is the sexy concept as Girl's Day, Sistar and AoA used.
This in contrast to American pop music where sexy (to the point of thrashy) concept has been and is being used in extreme abundance, taking the whole 'sex(y) sells' to the extreme end of the spectrum.
This is something that I personally don't really need to see in K-pop (or in American pop music) to that extreme, there are better things to copy and better, more interesting concepts to explore
Maybe I started to blur both K Pop and Western music?
I personally find the western music industry's obsession with maturity to be a buzzkill.
Well then maybe it's me but a lot of these mature concept songs aren't
I kinda do agree. A lot of such songs can sometimes sound bland or fall short if it doesn't have that particular flair.
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