jype needs to get their stuff together.
more & more's teaser releases were a disaster and while i initially liked the chorus release of icsm, looping it for 4 days straight before the comeback kinda killed my 'surprise' and hype i had upon first listen.
and i'm still not over the fact that jype spoiled the intro, entire first verse and chorus and dance break for m&m. i believe with the right teasers and actually surprising us with the dance break we've waited so long for, it would've had much more impact.
also i'm not really sure how i feel about the whole one video teaser a day concept we've had since feel special era. it's cool with m&m and icsm but it's gotten exhausting and the hype i had for kura kura has slowly been dwindling with each passing teaser. i love the content and the girls look amazing in all their individual concept videos but it just feels tiresome. especially if the scenes we're getting are already gonna be in the m/v (ala feel special and what looks to be kura kura). i feel like 3 a day would work way better tbh.
i hope during their next korean comeback we get two video teasers (3 max), one for the general concept or story theme [like they had for yes or yes, and the m&m/icsm duology] and one that hypes us up for the music video without giving away too much. something like what we had during likey/what is love? era.