Hearts2Heart (SMNGG) are already getting hate
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I'm not following this group at all but my whole timeline is full of big accounts defending by saying being inspired by NewJeans isn't bad so long as they aren't created to replace NewJeans unlike some other group💀
Personally, I see both extremes of calling it a blatant copycat and denying the clear inspo as funny.
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Illits case was more grotesque and creepy, specially coming from a parent company, these two case are different.
lol imagine if these people think that maybe calling h2h njs copycats will divert the attention from the ogs copycates
.personally im not calling them that, but im annoyed that (it's still too soon to tell anyway), that it's another dreamy/artsy concept by another top company gg
. (apparently taking inspi from fx, rv and njs)it oversaturates the market with another variation of the same concept. and it can tire the public from the og group of the generation that made that concept so popular.
I guess it's kinda inevitable in some way. It also happened in the 3rd gen when so many girl crush ggs debuted. But when a bigger company does it, it can actually be more harmful than when smaller agency do.
And even when sm took inspiration from bp for aespa, they still made something unique and different with the group. one could hope they will do the same again.
But personally, i don't have much hope in this gg because sm is not sm anymore. it's just chris lee entertainment right now. And so far his previous work with Riize or even RV... no comment.
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Haters2Haters
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You're kidding yourselves if you think any of the hate H2H is legitimately from Tokkis.
HYBE elevator stans are so jobless and miserable that they're using the reveal of H2H as an opportunity to set up Tokkis, and all I've seen so far are Tokkis pushing back on that narrative and making it clear we don't care even if the group was inspired by NewJeans.
SM paid a consulting firm millions to study the NewJeans formula for success; it's not surprising. They wouldn't even be the first girl group to take inspiration from them.
That is in no way comparable to a sublabel stealing their planning documents and copying and pasting its content and strategy on to their girl group, and HYBE sycophants need to stop pretending the two situations are remotely similar.
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