Hybe probably hates illit as much as they hated Nj, judging by how they treated the girls during this feud

It’s clear that Lsf is the only girl group Hybe seems to genuinely support (even if the bar is well, hell). I know illit's directly involved in this situation than lsf, but you can still clearly see how differently both groups are treated by their companies in this feud, which are obviously controlled by hybe's higher-ups.

Belift constantly throws illit under the bus. Instead of protecting the girls or redirecting criticism toward the company, they use them as scapegoats. Meanwhile, Soumu 'protects' Lsf by keeping them out of their lawsuit against Mhj despite her mentioning the group and Sakura. They could’ve used this as grounds for defamation just like Belift did and used Lsf for some sob story to gain fans support just like Belift did with illit, but they didn't. Because I know, even them know it's a stupid move and will only ruined the girls reputation more.

I feel bad for the illit girls. Unlike Nj, who have Mhj (despite of how questionable she is) and a vocal plus loyal team backing them, and well Lsf is technically a female Bts to Bsh, illit has no real support system. Like even Serian Heu just make things worse for them. Honestly, I wouldn’t be surprised if hybe shelves them when their new girl group debuts just to blame Mhj for it because she give them “bad reputation” when it’s clear they were never meant to be a priority but a tool to reduce Njs' influence, steal a significant portion of their fanbase and clear the path for their main priorities. Hybe's main 5th-gen girl group will be the Lsf junior they're rumored to debut next year.

Quote from lia09

It's crazy how you all changed your narrative from " njs being hybe's main gg" to "lesserafim being hybe's princess". Leave them girls alone, they've been getting middle child treatment since debut.

Because it's only now that we’re finally seeing what's really going on behind the scenes, not just some fans speculation, but the truth. Why leave them out when I’m not even hating?

Quote from Mia01

hybe is probably gonna ship them in japan where they have a lot of connections and a better reputation. well japan is a huge market so... who knows they might do well there. not great but fine, i mean beyond the hybe payola bs .

regardless, illit was nothing more but a tool against njs and mhj. while ssera has always been the priority, the true hybe princesses aka hybe's flagship gg. and i agree that the 5th gen group that hybe will focus on will be soumu new gg not illit.

Yet I don't think bang has said his last word with illit tho. he seems the obssesive persistant type. The kind of being unable to accept his failures. so instead of questioning himself to improve, he just doubles down in his nonsense.

It's just gonna end up looking pathetic really. even with all his payola.

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I think illit will end up like how hybe treated enha. They’ll maximize the use of the girls purely for profits, without pushing them above their flagship group. So, just like current enha, they probably have endless tours and fansigns to push album sales in the future, especially since the group doesn’t seem to get much attention in terms of advertising.

Quote from monalisalove

Now that you said it.. tbh idk how illit got so much spotlight in this whole feud, but it's indeed bc their own company keeps throwing them in the middle of it all. Now bc of it they are glued to NJs as their "shadows"...

In the end it'll take some time for them to recover or to not be associated with this fight.

I always know they'd get more attention from this because Mhj’s main issue at the start was how Belift was trying to make a second Nj, and even the girls' parents talked about it, yet not this much either. While Mhj and NJ moved on, Belift and Hybe didn’t. Honestly, I can't even remember the last time Mhj mentioned the group, if I’m not wrong, it was almost a one-time thing and even then, she mostly talked about Belift’s actions, not the group itself. When things seemed to be getting better for Illit as the feud got bigger issue than that, Belift dropped that awful video and the girls got attacked again. And when Hanni mentioned the bowing issue, Belift/Hybe directly admitted that the group was Illit, making them the sole target. And every time their CEO does an interview with the media, he uses the girls as a shield. Belift is beyond stupid if they did this intentionally. It's almost like Hybe created this group just to have a scapegoat to take all the blame, hate, and attacks for them.