Look at the before and after comments for a Chinese idol regarding the current issue

This was before Wang Yibo cancelled his contract....

Comments:

1. It's not the first or second time that this person has endorsed a brand that insults China, right? It seems like he has rickets, right? [T/N: rickets = Condition where the bones are weakened/softened. Basically calling WYB weak/spineless] [+66003]

Response: He also quickly picked up Swarovski, which Jiang Shuying terminated her contract with [+30108]

Response: King of picking up low-quality things hahaha [T/N: referring to the endorsements he accepts] [+21219]

Response: There are problems with Yuehua's stance. They even let Yuehua's artists perform for the South Korean military [+20208]

Response: Does Yuehua really have a problem? Why does that company's artists have such a high frequency of accepting endorsements from brands that insult China? [+14921]

2. Why are you smearing our Bobo? Our Bobo doesn't recognize insulting words or even Chinese characters, he only recognizes RMB [T/N: renminbi, Chinese currency] [+55410]

3. It's not the first time he's endorsed a product that insults China 👌[+26465]

4. He won't [T/N: terminate]. Yuehua artists all like to endorse brands that insult China [+18770]

This was after he cancelled the contract...

Comments:

1. Support this! The motherland is above all else. Wang Yibo and Wang Yibo's fans will always persevere to safeguard the interests and dignity of the country. He himself and the company promptly expressed their position, what they did was right! I am proud, because the Chinese people are people who possess a mighty spirit to struggle [T/N: fight/persevere on]. When Chinese people are united, they are not easy to mess with! [+92083]

2. Before this happened, Wang Yibo was just someone who innocently liked Nike, that's all. He could not anticipate, could not predict what would happen today. At this point, he's already terminated the contract. I just hope that social matters will not be submerged under "fans" and "antis", supporting Xinjiang cotton [+82908]

3. Support this! Will always passionately love the country [+46803]

4. 🇨🇳 [T/N: all the times WYB has made pro-China posts] [+39641]

5. The national interests are the most important! [+30546]

6. Regarding everything, national interests are the most important! [+24155]

7. Let me put a screenshot to clarify. He was doing eye health exercises for the GQ filming. From a young age, Wang Yibo left home to go overseas and work hard, how could he not love his motherland? Wang Yibo is a Chinese person; I hope everyone does not parrot what others are saying; I'm begging. [+23007]

8. China, jiayou! Supporting Wang Yibo [+14009

Source

Probably the only reason I could give them benefit of the doubt for doing it. But still all of the idols' and their companies' statements are disappointing to read.

Quote from bumble-bunny

Wasn't Lay once attacked on TV or something, for not speaking out against a brand? They can go pretty hardcore with the nationalism, it really isn't a joke. Scary too, how after a few days they already hate him.

I barely follow Lay activities now so don't know much but their celebrities continuously get harrassed to show solidarity towards everything government is doing so not surprised if he got hate as well.