How long do K-Pop soloists and groups promote their latest song for?

What kind of promoting?

Performing it on festivals, shows and etc.

Or promoting it on social media

Or releasing remixes, different versions , repackage albums

Or something else

Quote from bethesda

Promoting on social media.

Hybe groups then!

They always do challenges even after months and years and post repeatedly on their social media accoubts

most promote 3-4 weeks...some nugus promote longer...2-3 months.

Quote from bethesda

What about JYP? Sunmi (soloist) was never part of HYBE, but she was part of JYP Entertainment as a member of Wonder Girls.

I honestly don’t know!

But if their songs become popular again after a long time they will promote it again!

That twice as an example “look at me” it blew up this year and twice did some challenges with it!

Most groups promote on music shows for only two weeks. It used to be three or four, but they've cut down in recent years. They might continue promoting the song on social media for longer, or have other activities related to the release, but the first two weeks make up the brunt of promotions.

Quote from bethesda

she is still promoting it on Instagram.

How exactly is she promoting the song on Instagram?