I think it's the first time a kpop group is doing horror concept FOR REAL. Yes, other groups (nature, rv, boyfriend etc) used horror concept before but never went 100%, it was either too cute or too suble. The only exception I can think of is Stalker by 1nb but what eg is doing already look much better and no one knows about 1nb anyway and they already disbanded so it doesn't count. As a horror fan, I approve.
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