TXT's Media Impact Valued At $6.2 Million For Dior Since Ambassadorship

**3ne** · Sep 13th 2023

Tomorrow X Together Generates $6.2 Million in Media Exposure for Dior Following Ambassadorship Announcement

The K-pop quintet became spokesmodels for Dior in August.

wwd.com

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K-pop and luxury are a winning combination according to Launchmetrics latest data. On Wednesday, the software and strategy company revealed that Tomorrow X Together generated $6.2 million in media exposure for Dior

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A post on Tomorrow X Together’s Instagram generated the most media impact value, with a photo of Yeonjun generating over one million likes and $636,000 in exposure.

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Expensive boys

xx-jenn-xx · Sep 13th 2023

Quote from 3ne

https://wwd.com/pop-culture/ce…exposure-dior-1235808567/

Expensive boys

Congrats to them!

**bluetree** · Sep 13th 2023

I know some people say that they don’t suit Dior, but in all honesty, why would people be engaging with their content regarding to it so much if they didn’t look good in it? If you look at it retrospectively, TXT’s concept and visuals do suit Dior’s aim of style and aesthetic, despite looking different from what fans are used to seeing them in.

Anyways. I love txt as Dior’s ambassadors! I’m so happy all 5 of them were able to have this opportunity together, and get the exposure they deserve

**3ne** · Sep 13th 2023

Quote from bluetree

I know some people say that they don’t suit Dior, but in all honesty, why would people be engaging with their content regarding to it so much if they didn’t look good in it? If you look at it retrospectively, TXT’s concept and visuals do suit Dior’s aim of style and aesthetic, despite looking different from what fans are used to seeing them in.
Anyways. I love txt as Dior’s ambassadors! I’m so happy all 5 of them were able to have this opportunity together, and get the exposure they deserve

Honestly I think a lot of Dior's clothes are ugly, especially their men's clothes. But TXT are so handsome that they can make anything look good

BomBomi86 · Sep 13th 2023

Quote from bluetree

I know some people say that they don’t suit Dior, but in all honesty, why would people be engaging with their content regarding to it so much if they didn’t look good in it? If you look at it retrospectively, TXT’s concept and visuals do suit Dior’s aim of style and aesthetic, despite looking different from what fans are used to seeing them in.
Anyways. I love txt as Dior’s ambassadors! I’m so happy all 5 of them were able to have this opportunity together, and get the exposure they deserve

Dior is a bit of a hit and miss for me. I do like a lot from their winter collection. I like the sweater with the slit on it, the Egyptian kilt inspired skorts (or what they called), I like the oversized trouser they wore yesterday.

Also Moa has a tendency to complain about every single effing thing.

They didn’t like short they booted Rakta ass now they blame the stylist for being boring.

They wanted them to be ambassadors.

They are, but now they don’t want it anymore. Not enough freedom. The brand is not good enough.

**bluetree** · Sep 13th 2023

Quote from 3ne

Honestly I think a lot of Dior's clothes are ugly, especially their men's clothes. But TXT are so handsome that they can make anything look good

Their women’s clothes are definitely way better than their men’s clothes, that’s for sure. I guess that’s because they’re a more “feminine-style” brand (according to google results)

Well I mean, it’s high fashion. For that realm, their stuff is one of the better looking ones anyways

**bluetree** · Sep 13th 2023

Quote from BomBomi86

Dior is a bit of a hit and miss for me. I do like a lot from their winter collection. I like the sweater with the slit on it, the Egyptian kilt inspired skorts (or what they called), I like the oversized trouser they wore yesterday.

Also Moa has a tendency to complain about every single effing thing.
They didn’t like short they booted Rakta ass now they blame the stylist for being boring.
They wanted them to be ambassadors.
They are, but now they don’t want it anymore. Not enough freedom. The brand is not good enough.

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I feel like that skirt thing yeonjun wore to lolla would’ve looked really nice with a loose long sleeve shirt, actually. Kind of like the upper half of a yukata, maybe? You know, with some overlapping parts and straps or whatever. But modern looking and with extra twists

Nakayuki · Sep 13th 2023

If 1M likes has 6M impact values, how about yeonjun personal insta? Some posts where he endorsing Burberry reached 4M likes

**3ne** · Sep 14th 2023

Quote from Nakayuki

If 1M likes has 6M impact values, how about yeonjun personal insta? Some posts where he endorsing Burberry reached 4M likes

1 like appears to have $0.50 of impact value, so that Burberry post theoretically would be worth $2m

Nakayuki · Sep 14th 2023

Quote from 3ne

1 like appears to have $0.50 of impact value, so that Burberry post theoretically would be worth $2m

his insta posts gathered about 3M-4M liked. No wonder he got a lot of endorsements through insta. Ahhh Dior... i hope they got paid well

TXT's Media Impact Valued At $6.2 Million For Dior Since Ambassadorship

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