Whether the Korean company owners like or not, the transition to abandon them has already begun. - the end of the Fifty Fifty suit might not be too important.

  • It is said that the owners of Korean companies will tighten the trainee rules and treat their singers much less nicely because of the Fifty Fifty thing.


    Regimes becoming reactionary on their last days is a pattern often seen in many failing dynasties.


    Unfortunately for them, the trainees do know and exchange information. having tasted better treatment, they are not going back to the old system, which means more people shunning such companies.


    Siahn's example would have been seen by many would-be producers, who would directly contact some bigger company who would finance them. In other words, adapting the American system.


    The transition has already begun. The old strategy of conquer Korea first then the world does not apply to smaller outfits since their potential income is limited. IU, probably the most successful domesticist of all time, has her numbers all posted since she was basically the only person in her company (Shin Sekyung didn't really do too much during the time she was in Edam).


    That is the very maximum of any domestically oriented act can do, and if someone has an ambition, wouldn't they look for something bigger?


    Her example also showed Korean fandoms' importance is way more exaggerated than it actually is. Most internationally performing KPop acts now have smaller Korean fandom but they more than make it up from foreign fans.


    The FF affair is a clear sign that the importance has shifted decisively from Korea to the overseas, and as I have said a few times, Korea will be no more important as a playing ground than the Mexican league is for the MLB and the Brazilian or Argentinian league is for Soccer.


    In other words there will be more cases of the companies, who still think this is the 1990s, being shunned as they try to introduce the old system back.


    FF is an industry changing event, and the outcome of its suit would be less important than the realization that Korea is not as important as a market as it used to be perceived. New Jeans' new album has few songs aimed for Koreans, for example.


    In the future, even the major acts will promote with Korea as the focus maybe one or two times in their rookie years, and will concentrate on the overseas. The gallup ranking, which counts the Korean popularity and which deems domesticists like IU as important as BTS, will slowly become more irrelevant to enter the dustbin of history.

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