It seems Fifty Fifty will battle New Jeans in Jun-Jul

In M Count down, a FF member had appeared she said their next album is ready and they would have a comeback soon.

Which means they will probably do a comeback in late June - early July, precisely to coincide NewJeans' pre-release in June and comeback in July.

I think that has to do with FF's formal US debut , presumably backed by Warner Music.

I personally feel that NewJeans will be able to claim victory against FF, subsiding the FF craze.

Similar to Cheer Up (Twice) ending Rough (GFriend) in 2016.

The new song will chart in billboards since it is highly anticipated and somewhat promoted.

However, NJ's album will sell more than 1 million copies and will beat FF's song in the Melon charts.

The owner of FF failed to promote the members properly, while Min Heejin knows how to play this kind of game. I think she will plot strategies to send the clueless owner of FF back to his proper place.

This is a big fight, which was probably not in Min Heejin's mind before, but she will act accordingly and she has the capitalization and the owner of FF doesn't . I think this NJ album will probably have an English track, mostly sung by Danielle and Ngoc Han.

Quote from desdesdes

Charting, sales and stuffs?

Undoubtedly newjeans.

Like even if they released cocacola 2.0, they will still beat fifi.

Fifi songs is not instant hits. And even with cupid virality, I doubt that they gonna have the local charting, many sales and going straight to top chart in spotify

FF's style will not be palatable to the koreans no matter what and I don't think the owners will change the current policy. So it might do moderately well in foreign chart but won't crack top 50 in domestic charts.