FIFTY FIFTY is the first Kpop girl group to enter the UK singles chart top 10

that song is really the biggest female k-act song globally.

there's a good article in The Guardian about the song's success and also about how the label is intentionally breaking traditional kpop marketing strategy and to trying to reach GP listeners

Cupid’s arrow: how Fifty Fifty became the rare K-pop band to pierce the UK Top 40 | K-pop | The Guardian

Quote from babyjinx1221

that song is really the biggest female k-act song globally.

so far.

oh and cute interview w the girls where they talk about the global success of their song and what they want to try next -- they even seem to understand radio is really important in the usa. these girls get it!

K-Pop Rookies FIFTY FIFTY Can't Believe 'Cupid's Viral Success: 'So Surreal' (EXCLUSIVE)

K-pop group FIFTY FIFTY members Saena, Keena, Sio and Aran open up about their viral smash hit, 'Cupid,' which is blowing up on TikTok.

popcrush.com

hits radio starting tomorrow in the usa, prob gonna be a radio banger tbh