Is artist's participation or approval the most important point when it comes to fandom's boycott success?
Looking back at the successful move pulled by Shawols, I think it was so successful because we have SHINee members blessing and encouragement to do it.
Key started highlighting SM's problem with venue booking in February after he couldnt do encore concerts. He consistently told fans they are welcome to complain to SM bc he is doing so as well.
In March Onew filmed a whole ASS vlog of himself trying to buy his own concert tickets to show how hard it is due to SM not booking right venues. He couldnt buy his own tickets.
In weekend when shawols were organizing for their statement, Taemin encouraged us by "rewarding our hard work with gym selfies".
Onew confirmed on IG that they were pushing SM and fans participating greatly helped too.
I feel like alot of fandom boycotts wont work bc fans are hesitant to harm the artist they love. When the artist actively encourages and supports the boycott it just becomes to much easier to push together.