not a fan
Chris Lee on "The Cure"
The real reason behind the hiding was tree planting, that is, the strange greed, stubbornness, and the production that came out of this, which is connected to Lee Soo-man's real estate business.
Since last year, Lee Soo-man has continuously advocated K-POP festivals led by "Tree Planting," and has suddenly emphasized sustainability, saying that he is conducting tree planting campaigns in various countries.
Later, on January 1, 2023, the Sustainability Forum was held and a song called The Cure was released, in which leaders of all SM groups participated.
Our fans couldn't understand the meaning and lyrics of The Cure at all.
It was promoted as an ESG campaign and seemed to pass in the form of an event, but Lee Soo-man instructed the A&R team and director Yoo Young-jin to project tree planting, sustainability, and ESG into the lyrics for all major and important songs to come out in SM.
Even for the group Espa, who has a painstaking worldview, he instructed them to sing a song with lyrics that project this tree planting that does not fit at all.
Display MoreChris Lee on "The Cure"
The real reason behind the hiding was tree planting, that is, the strange greed, stubbornness, and the production that came out of this, which is connected to Lee Soo-man's real estate business.
Since last year, Lee Soo-man has continuously advocated K-POP festivals led by "Tree Planting," and has suddenly emphasized sustainability, saying that he is conducting tree planting campaigns in various countries.
Later, on January 1, 2023, the Sustainability Forum was held and a song called The Cure was released, in which leaders of all SM groups participated.
Our fans couldn't understand the meaning and lyrics of The Cure at all.
It was promoted as an ESG campaign and seemed to pass in the form of an event, but Lee Soo-man instructed the A&R team and director Yoo Young-jin to project tree planting, sustainability, and ESG into the lyrics for all major and important songs to come out in SM.
Even for the group Espa, who has a painstaking worldview, he instructed them to sing a song with lyrics that project this tree planting that does not fit at all.
I completely understand Chris Lee’s frustration. Like I love the cure with all my heart a song with a theme like that is fine as a side project song BUT not as the anticipated title track of a groups’s comeback!
I completely understand Chris Lee’s frustration. Like I love the cure with all my heart a song with a theme like that is fine as a side project song BUT not as the anticipated title track of a groups’s comeback!
It’s the title track of which group? I thought it’s a mix of groups who sang the cure.
Since last year, Lee Soo-man has continuously advocated K-POP festivals led by "Tree Planting," and has suddenly emphasized sustainability, saying that he is conducting tree planting campaigns in various countries.
advocating tree planting etc is great but the way LSM shoved it everywhere seems to be so fabricated and fake. I’m sure Chris Lee and his gang see it that way too. But LSM is such a stubborn old man. I can see why there’s mutiny.
Reminded me of Dreamcatcher’s Maison. I wasn’t feeling that and I’m sure it won’t be good for aespa too. Hope they ditched that for good!
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