Kpop stans bragging about fashion deals make me cringe.

I've been stanning western artists and groups for years I never knew it was a thing to be proud of. Brand don't care about your idols they've tons of ambassadors stop acting like your favs are single handley carrying the brand.

Good for you. If you stretch your arm hard enough you might be able to pat yourself on the back.

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Good for you. If you stretch your arm hard enough you might be able to pat yourself on the back.

Did you among the people that love the brand bragging things?

And yes I agree it's annoying. Just yesterday I saw exo-l bragging about how Sehun is the ambassador of Dior and he get to wear the clothes that still not released in fans fighting. I'm sorry, but is he just a model than a freaking idols than they supposed to bring his music's achievements not the brand deals he got.

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Did you among the people that love the brand bragging things?

And yes I agree it's annoying. Just yesterday I saw exo-l bragging about how Sehun is the ambassador of Dior and he get to wear the clothes that still not released in fans fighting. I'm sorry, but is he just a model than a freaking idols than they supposed to bring his music's achievements not the brand deals he got.

Sehun makes no noise as Dior ambassador, I only knew jisoo. That girl makes the most noise wherever she goes.

I think it’s normal for fans to be excited about a brand deal but they also brag about it because they have nothing else to brag about. Excessive bragging about brand deals and CF are just pitiful in general.

Sehun is a dior ambassador? Did not know. Is he a global ambassador? Why is he not invited to global shows like jisoo and suzy?

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Sehun makes no noise as Dior ambassador, I only knew jisoo. That girl makes the most noise wherever she goes.

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Sehun is a dior ambassador? Did not know. Is he a global ambassador? Why is he not invited to global shows like jisoo and suzy?

Ask his fans. They bringing it in all fanwar related to him or exo rather than talking about their supposed music's achievements.

There's an issue with people who EXCESSIVELY brag about it and also with those who get annoyed by it. Both are people with nothing much to do in life so they find things to preoccupy themselves with.

Brands do care about idols - they pick them precisely because their fans will buzz about it on social media and drive free PR value for them. The hope is that this “earned media” can drive sales for the brand, but bare minimum, it provides free publicity. This is why they pick idols with large and active followings and often run “test” partnerships to measure engagement. This generates millions in EMV. These numbers are measured through several industry metrics and algorithms to create the value.

Top 50 influencers for Women’s Fashion Weeks SS 23 includes Jisoo, Rose, Jennie, Lisa, Cha Eunwoo, J Hope, Jaehyun, Sana, Twice, Jeno and Seulgi, per Lefty, one of the industry platforms for measurement. Jisoo generated $22.4M.

BLACKPINK's Jisoo Was the Top Influencer at Paris Fashion Week SS23

BLACKPINK member Jisoo -- ambassador for major brands like Dior and Cartier -- made history this...

www.yahoo.com

Lefty

Launchmetrics is another measurement company used in the fashion industry - this story in WWD (the fashion industry bible) talks about the impact idols have. Even a less popular idol than BP can generate substantial $$. Jaehyun generated $1.2M EMV for Prada from just one IG post. Launchmetrics’ term for EMV is MIV.

This story talks about the social metrics and how Kpop idols drove engagement.

NCT, Jisoo, and Bright Vachirawit Were Top Performers During Fashion Month - EnVi Media

With strong MIV® numbers, APAC artists like NCT, Jisoo, and Bright Vachirawit were top performers for brands in the SS23 Fashion Month.

www.envimedia.co

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Sehun is a dior ambassador? Did not know. Is he a global ambassador? Why is he not invited to global shows like jisoo and suzy?

Sehun was at menswear fashion week, not women’s and got overshadowed by V and Lisa. For Paris menswear, 4 of the top influencers are idols. V has the highest engagement (people liking, commenting, sharing, reposting).

For Paris womenswear, 5 of the top influencers are idols. J Hope has the highest engagement.

For milan, 3 of the top influencers are idols. Sana generated nearly the same $$ as Bella Hadid with a higher engagement rate and they’re probably paying her a lot less.

measurements from industry platform

Lefty

It’s not enough to be pretty - brands are seeking attractive people with engaged fanbases.

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Sehun makes no noise as Dior ambassador, I only knew jisoo. That girl makes the most noise wherever she goes.

Never heard jisoo making any noise as an ambassador. She doesn’t really have the looks or appeal like the other Blackpink members.

the only group that made an impact with fashion deals it's blackpink

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Never heard jisoo making any noise as an ambassador. She doesn’t really have the looks or appeal like the other Blackpink members.

This is true tho, she makes the most noise.

I whole heartily agree, I cringe so hard when I hear kpop stans bragging about their fav being a channel queen or a gucci king etc. you name it. Like seriously, wearing luxury brands is not a personality trait, not to mention that a lot of these brands are shady af and not sustainable at all.

Kpop stans are pretty much the definition of cringe. So no surprise there.

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the only group that made an impact with fashion deals it's blackpink

They've the cringiest fandom.

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Never heard jisoo making any noise as an ambassador. She doesn’t really have the looks or appeal like the other Blackpink members.

I find her the pretties out of whole group.

Some fans have no choice if that’s what their idols are focusing on. Fans trend to brag about their idols.

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Never heard jisoo making any noise as an ambassador. She doesn’t really have the looks or appeal like the other Blackpink members.

quite the opposite she is a good representation of Korean classic beauty. Well, we when we don't like someone we pretend they aren't relevant to fit our own narrative lmao

Stop, y'all!

When Exo Alpine is worth $1billion!

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the only group that made an impact with fashion deals it's blackpink

Cringe. Stop.