Why is HYBE giving NewJeans all the good songs and giving dust to Lesserafim?

Lesserafim should be the moneymaker of the company with 2 ex-Iz*One members and the viral it girl in Kazuha, but from the debut to the first comeback, they're giving them less than ideal songs. They're pretty much letting the group's name carry the song, rather than making the song good on its own.

Why are they doing this? Why are they giving the unknown new group all the good songs like Hybe Boy and Attention etc. Imagine if Lesserafim had all this good songs, with their big names and hype. They would be contending for ROTY with Ive.

Songs are good, marketing isn't. I don't like new jeans music.

Bang Sihyuk needs some rest.

i feel this thread will age badly because antifragile is rising on charts and with lsrf's performing skills (>>>>> new jeans), they will win many people's love with this comeback.

LSFM have better songs than NJ

Let me know when we reach the point where it's alright to state the obvious, that NJ's songs are way over-hyped. If LS released Attention stans would be like "Omg why can't LS get good songs like Fearless and Antifragile?"

le sserafim music >>>>>>> newjeans

i don't like nj music at all

antifragile is a bop tho

When will people understand that Hybe does not make music for NewJeans

antifragile is better than anything nj released and also lsrfm have better b-sides so they win

The problem isn't the song, Koreans worship the ground Min Hee Jin walks

Maybe hybe likes those songs and trust Lesserafim can carry those songs and NJ can`t

people really be saying anything...

their music is clearly appealing to many, they are already charting top ten on Melon top 100. Fearless wasn't even in the top 100 on debut.

Yawn. Hey, OP, why don't you write a song for the girls?

i love LSFM music already

Wut? Newjeans songs are terribad.

Imo Le Sserafim has better songs than Newjeans

With this marketing and image whatever new jeans releases in the future will be a hit. MHJ is a genius, she has worked with LSM for years and that man is a fking genius too.

HOW RARE IS to have 2 groups from the same company trashing each other

and both rookies

it is fun cos most of their fans are mostly pure teens and they complain like babies.

HYBE gives LSFM their music (Bang PD is one of their producers). Min Heejin/ADOR gives New Jeans theirs. You really can't compare them like that