It won’t make a big impact like ML but Hybe should help them to have a decent numbers
Jack In the Box sales now are "decent" numbers. The album would've had "impactful" numbers if they had a proper rollout. It would've sold between 1-2 million copies with normal physicals, maybe more depending on how many versions. They won't make the same mistake with the other members, including ML. They already backpedaled on having weverse album onlywith the vinyl release.
But... are they really stupid?
They can show merch sales as non-related income through Weverse store. They are trying to show they are not dependent from BTS by channeling ARMY purchases to indirect assets.
At this point, we can only boycott any merch and only put money on music (released with normal format and pricing too, not trash weverse or $300 editions)
Yes they are stupid because investors are now pressuring them more because the results for the first BTS solo were not as they should've been. If they had simply sold physicals like literally every other company does for solo releases, they would've have blockbuster numbers to show investors who were wary about this solo period. They shot themselves in the foot, yet again.