I feel bad for NCT 127 as the views of their music video (2 baddies) is 87% from ads. Although the release barely made any noise, I feel bad of how humiliating this is for NCT 127. I would understand that ads help in marketing but using ads to boost view numbers is not cutting it. I even saw the ad and I skipped it despite being a casual fan.
What I would like for the company is to invest in proper marketing of the group like the ones you hear in spotify ads. Make a sure clip promoting the song would really caught every one's attention as 15 seconds ad are not skippable. Exposure is a great marketing tool. Or they could use the album trailers as ads before the release because it would caught people's attention more than a music vide ad.
I think Kpop has to evolve their marketing gimmicks as it has become stale. An ad should catch attention and if people skip it, they are not doing a good job. They are only inflating their numbers which doesn't really help the growth of the artist. As some people may use youtube passively and a music video ad would just feel like an autoplay.
