Pick one 13
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Its profitable and increases engagement (1) 8%
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It causes unnecessary drama and isn't profitable (2) 15%
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Both but more benefits (3) 23%
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Both but it's more harmful (7) 54%
Wbk company ships exist. Yg, jyp used to do this a lot in the 2nd gen and sm king of queerbait says their encourage dating within the company as it's easier to handle. Company shipping is a thing. Period.
From a marketing perspective unless they are going for the full delulu package it seems harmful. The product in kpop is the idol you want a person to identify with/romanticise. Their counterpart is this other idol that the company sets them up with. Then have their ideal types heavily resemble the person they had a company photoshoot with or lots of fanservice with at some company event or some bs like that.
All dandy got shippers eating outta their hand now. BUT for the people that see the idol as their ideal type won't this cause problems? I've seen soo many shippers flail insults at both idols, bringing hate and I've also seen shippers support sales. So is it beneficial or is it not?