Honestly the problem is some of you don’t even live in the US and want to use industry articles and charting as evidence of BTS reach. For us that actually live in the US, we know that our friends (22/23 exposed to kpop since i talk about it, watched BTS new-years performance, and one listened to Vixx on spotify) they have no idea what Butter is. Yeah mainstream media is definitely giving them attention, but all of my friends/family have no idea who they are or have never heard Butter (or atleast couldn’t hum or sing a line)
Ofcourse media outlets are gonna write about BTS because they know they will get clicks no matter what, but anybody thinking BTS is a household name in the US straight delusional.
I live in a major city in the U.S. and I can tell you that I have had a different experience, BTS is commonly known around here.